2 Podcasts for Every Digital Marketer

2 Podcasts for every digital marketer

2 Digital Marketing Podcasts That Every Digital Marketer Should Be Listening To

In a recent blog post of mine, titled 5 Podcasts That Every Millennial Should Be Listening To, I mention that I’ve been getting into podcasts. I also mention that the reason why podcasts are so cool is that you can listen to anything that interests you while you do tasks that don’t require a lot of focus. My main interest is all things digital marketing and I’ve now found a way to squeeze in some extra time where I can hear about new techniques, strategies, tools, and technology. Today I will tell you about two podcasts that I have been enjoying that cover interesting topics while also interviewing industry leaders!

The Digital Marketing Podcast

The Digital Marketing Podcast Target InternetThe Digital Marketing Podcast is interesting because it not only gives you information on new tools, technology, techniques, and strategies but it also interviews global experts.  Every two weeks they post a new episode, which seems to speak to the quality with which they produce the show. So far, my favourite episode is 5 Essential Digital Marketing Tools. The five tools that they cover are Quill Engage, Swydo, Moz Local, Coggle, and Canva. Quill Engage is the tool that interested me the most because it will populate reports on your Google Analytics. I have yet to try out this tool but I’m assuming that you should not rely on the tool solely for gleaning information from your website data. The tool sounds more like an excellent jumping off point for your own Google Analytics reports. One of the nicer things about this podcast is that it currently is free of advertisements so you are really just getting the meat of the information.

The Marketing Book Podcast 

The Marketing Book PodcastThe second podcast that I’ve enjoyed is called The Marketing Book Podcast. The podcast revolves around interviews with best-selling authors that help keep you current in the modern thinking that surrounds marketing and new techniques and ideas for marketing. My favourite episode that I’ve listened to so far is The Road to Recognition by Barry Feldman. The podcast discusses Barry Feldman and Seth Price’s book which covers the topic of personal branding. Some people believe that personal branding isn’t a necessary practice and even Barry cedes that personal branding might not be for everyone. However, he does think that everyone can find benefits in the practice and even that businesses can find use in employees with good personal brands. Personal branding is discussed as a daily practice similar to regular hygiene. Feldman mentions an example that describes how powerful personal branding can be. The author says to think of kale. It was always a nutritious food but it wasn’t until recently, through techniques like personal branding, that it became such a popular and trendy vegetable.

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These podcasts are great for any digital marketer, new or old. They are an excellent way to squeeze in some extra learning while you are doing some mundane tasks. What I love about The Marketing Book Podcast is that they not only cover interesting and relevant topics for digital marketing but they also are discussing books that would be interesting to read, many of which are working their way onto my Must-Read-Next Book List. What I love about The Digital Marketing Podcast is that they branch out into different formats and draw their inspiration from different sources. Between the frequency and breadth of topic, I think that these two podcasts encompass a lot of topics that are beneficial for all digital marketers. Do you have any favourite digital marketing podcasts? Let me know in the comments!

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5 Podcasts that Every Millennial Should be Listening to

podcast benjamin jaremko millennials listen to podcasts

5 Podcasts for Millennials

Podcasts have been popular since 2005 when there was a huge surge in listeners, particularly millennials, and since then there has been a steady increase in popularity. Recently, I decided that I wanted to try to get into podcasts based on the recommendations of my friends. People had been telling me that they are great to listen to as you walk your dog, do dishes or chores, or as you drive somewhere. At first it sounded archaic. I imagined sitting around the radio in the living room with the family trying to catch your weekly story. However, it’s much more modern than that. Podcasts are usable on all portable devices which make them perfect for taking on the go. Typically, I’ve opted to listen to music while I’m travelling or cleaning. Is it really a chore if it feels like a party?

So, in the interest of breaking into the podcast life I reached out to my friends and asked them for recommendations on where to start. I received about 30 recommendations so I decided to start with the ones that had received recommendations by multiple people. If you, like me, are a millennial looking to get into the podcast game a little late, then I will make my recommendations for which ones you should begin with.

This American Life

this american life millennials listen to podcasts benjamin jaremkoThis American Life is a weekly standalone podcast. Each week introduces a new theme and the producers for This American Life will often mix up the format. Sometimes the program will feature essays or memoirs read in a first-person narrative. Other times the program will have recordings from outside of the studio or have a story told with a narrator. I found that This American Life was good for millennials because it produced real stories that seem to be missing in a world of Instagram filters and carefully calibrated Facebook posts. It also works with a shorter attention span. As a listener, you don’t have be dedicated to catching it every week in order to make sure you aren’t missing crucial details. Each week is a new story so there is little chance of spoilers and you can skip a show if you aren’t particularly interested in that topic.

S-Town

S Town Millennials Listen to Podcasts Benjamin JaremkoS-Town is a podcast from the creators of Serial (another podcast that was recommended to me but I have not yet listened to) and This American Life. S-Town, not to be confused in any way with S Club 7, follows a story line with each succeeding episode continuing the story line. S-Town tells the story of a man that is investigating the son of a wealthy family. The investigation leads to a death and includes thrills like hidden treasure and learning about the mysteries of a man’s life. Millennials will enjoy this podcast because I don’t know many millennials that dislike murder, secrets, and intrigue. With 7 episodes, it will keep you engaged but it isn’t drawn out longer than it should be. *Cough* How I Met Your Mother *Cough*. Now that the HIMYM fans have left, let’s continue.

Criminal

Criminal Millennials Listen to Podcasts Benjamin JaremkoCriminal is in some ways similar to This American Life. The episodes are not connected and cover real stories about real people. The twist is that the stories are about crime – people who’ve committed crimes, people whom have had crimes committed against them, and everything in between. As a millennial, this appealed to me because like I said before, who doesn’t like murder secrets and intrigue? Even on television, we have seen a rise in crime dramas like Making a Murder, How to Get Away with Murder, etc.

99% Invisible

99% invisible percent millennials listen to podcasts benjamin jaremko99% Invisible reminds me of the television show How It’s Made. 99% Invisible covers random topics that we typically don’t think about or consider questioning: What’s the deal with McMansions? How did one player redesign the way baseball is played today? What’s the origin of the fortune cookie? These topics are out of left field yet immensely fascinating. I, for one, am always interested in learning little bits of information that are mostly useful for cocktail parties.

 

 

 

Mortified

mortified millennials listen to podcasts benjamin jaremkoMortified is one of the funniest podcasts that I’ve ever heard. The premise is that people will voluntarily come forward and read excerpts from their journals or diaries that they had kept as children and teenagers. The podcast is successful with everyone, not just millennials, as it is completely relatable. Everyone has similar fears, worries, and joys as children growing up and there is a certain level of comfort that comes with listening to Mortified. For most, the concept of having your journal or diary read aloud to strangers is a nightmare but by the end of an episode you will either be wishing you had kept one or running to go find yours. Nostalgic and sincere, Mortified, is definitely a podcast that everyone should check out.

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Podcasts are designed to engage your attention when you are doing something that doesn’t involve much thought. On my journey to discover an interest in podcasts, I was surprised to find that there are podcasts for every topic and every mood. If you are looking to learn then you will find educational podcasts, if you are looking to be entertained you will be entertained, and if you are looking to expand your interests you will find podcasts that will introduce you to new topics. Podcasts are a wonderful tool to fill silences while you are cleaning, commuting, walking, or lying in bed waiting to fall asleep. Let me know what you think of my top 5 recommendations in the comments below, and be sure to share your favourites, too.

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